Qian, Tyreal Yizhou; Wang, Jerred Junqi; Chou, Winston … - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 1, pp. 29-47
Purpose The purpose of this paper is to examine the impact of Chinese youth’s attention to and involvement with Chinese soccer and its professional league, the Chinese Super League (CSL), on their level of satisfaction. Design/methodology/approach A survey study was employed to test the...