Purpose – The purpose of this paper is to use principles from Tzu's The Art of War to develop a conceptual framework for the exploration of brand persuasion and the manufacturing of consumer consent and consumption. Design/methodology/approach – The conceptual framework is based upon formal...

"The objective of the book is to present novel insights into contemporary relations between Buddhism and economy. As an interdisciplinary project, it approaches the study of Buddhism and economy from various perspectives and locations. It provides new empirical research and pushes forward...

Although there are a growing number of studies which have investigated links between market orientation and performance in service firms, there has been limited research which compares the market orientations of goods and service firms. The results of this study, based on a large...

Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...