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Emerging market strategy: innovating both products and delivery systems
Chakravarthy, Bala; Coughlan, Sophie - In: Strategy & Leadership 40 (2011) 1, pp. 27-32
Purpose – Low customer purchasing power and lack of adequate infrastructure are two difficulties that restrict opportunities in any emerging market. This paper seeks to describe how to overcome these hurdles. Design/methodology/approach – The paper blends two different perspectives on...
Persistent link: https://www.econbiz.de/10015016759
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Concepts of innovation for and from emerging markets
Albert, Martin - 2016
A closer look at innovation for and from emerging markets respectively developing economies reveals that a variety of … different terms and concepts related to this type of innovation exist. The goal of my conceptual paper is to present a … differentiate them. After a first investigation in relation to innovation for and from emerging markets the keywords "reverse …
Persistent link: https://www.econbiz.de/10011563115
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Commonality decisions when designing for multiple markets
Jonnalagedda, Sreelata; Saranga, Haritha - In: European journal of operational research : EJOR 258 (2017) 3, pp. 902-911
Persistent link: https://www.econbiz.de/10011644591
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Market maketh magic : consequences and implications of market choice for frugal innovation
Neumann, Lukas; Winterhalter, Stephan; Gassmann, Oliver - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 55-77
Persistent link: https://www.econbiz.de/10012286809
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Visual cues and innovation adoption among bottom of the pyramid consumers
Hasan, Md. Rajibul; Lowe, Ben; Rahman, Mizan - In: Qualitative market research : an international journal 20 (2017) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10011714450
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Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets : the case of the Indian healthcare innovations
Agarwal, Nivedita; Brem, Alexander; Grottke, Michael - In: Technological forecasting & social change : an … 135 (2018), pp. 91-98
Persistent link: https://www.econbiz.de/10011961296
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Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex; Hemais, Marcus - In: Marketing theory 17 (2017) 3, pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
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Frugal processes : an empirical investigation into the operations of resource-constrained firms
Knizkov, Stephanie; Arlinghaus, Julia C. - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 667-684
Persistent link: https://www.econbiz.de/10012600861
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Strategic, organizational and operational challenges of product innovation in emerging economies
Ozer, Muammer; Dayan, Mumin - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10010519604