Visual cues and innovation adoption among bottom of the pyramid consumers
Md Rajibul Hasan, Ben Lowe and Mizan Rahman
| Year of publication: |
2017
|
|---|---|
| Authors: | Hasan, Md. Rajibul ; Lowe, Ben ; Rahman, Mizan |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 2, p. 147-157
|
| Subject: | Emerging markets | Bottom of the pyramid | Innovation adoption | Low-literacy | Visual comprehensibility | Visual cues | Konsumentenverhalten | Consumer behaviour | Innovation | Visualisierung | Visualization | Schwellenländer | Emerging economies | Zielgruppe | Target group | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-04-2015-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011714450