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Too posh to push direct? (how luxury brands are successfully using direct marketing)
Handley, L. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011780
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A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
Carter, M. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011764
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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011788
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Made to measure up to professional standards (extension of the DIY concept to consumers using new self-service brands)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011794
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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011795
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Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)
Barnett, M. - In: Strategic Direction 28 (2012) 7
Persistent link: https://www.econbiz.de/10015011867
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Getting to grips with pricing (how excessive discounting can damage a supermarket s business)
Bainbridge, J. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011762
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Ten global consumer trends in 2011
Harrison, D. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011766
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Asia s integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)
Hearn, G. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011777
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Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)
Middleton, D. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011778