suggest the use of open innovation-based approaches, such as value co-creation, as new potential tools for such purposes. This … branding in building a competitive identity. The authors argue that applying open innovation-based value co-creation frameworks …

suggest the use of open innovation-based approaches, such as value co-creation, as new potential tools for such purposes. This … branding in building a competitive identity. The authors argue that applying open innovation-based value co-creation frameworks …

development and innovation. This work answers the research question by review of prior attempts to combine Design Thinking and …

explore how firms approach business model innovation. Design/methodology/approach A systematic review of business model … innovation literature was carried out by analysing 219 papers published between 2010 and 2016. Findings Evidence reviewed … elements in four areas of innovation: value proposition, operational value, human capital and financial value. Research …