Value proposition test-driving for service innovation : how frontline employees innovate value propositions
Year of publication: |
2016
|
---|---|
Authors: | Åkesson, Maria ; Skålén, Per ; Edvardsson, Bo ; Stålhammar, Anna |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 3, p. 338-362
|
Subject: | Service-dominant logic | Resource integration | Service innovation | Value proposition | Employee-driven innovation | Value proposition test-driving | Innovation | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Dienstleistungsinnovation | Kundenwert | Customer value |
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