Purpose – Although cloud computing is widely recognized as a technology game changer because it offers anytime, anywhere services, its potential for driving business innovation remains virtually untapped. This article seeks to define that potential for generating new business models and...

During the next decade and beyond, hospitality and leisure companies will embrace business models that focus on mass customizing travel experiences. As a result, in 2010, travel will be about engaging in powerful, seamless personal experiences that are carefully tailored to learning and catering...