Connecting with the digital customer of the future
Year of publication: |
2012
|
---|---|
Authors: | Berman, Saul J. ; Kesterson‐Townes, Lynn |
Published in: |
Strategy & Leadership. - Emerald Group Publishing Limited, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 40.2012, 6, p. 29-35
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Media and entertainment industry | Digitally connected consumers | Personalized content | Consumer behaviour | Digital revenue streams | Content ownership models | Content accessibility models | Content on demand | Differentiated customer experiences | Customer analytics | Social media |
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