Shairullizan KamalulAriffin, Noor; Nabiha Abdul Khalid, Siti - In: Business Strategy Series 14 (2013) 4, pp. 106-117
/methodology/approach – The target population of this research was 208 hotels, which are four- and five-star hotels in Malaysia. Due to small … population, questionnaires were sent by mail to all the targeted four- and five-star hotels in Malaysia. Findings – Only … significant impact overall between barriers and EMPs in 40 four- and five-star hotels in Malaysia. In other words, the drivers do …
