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The concept of value and its d...
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Beziehungsmarketing
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Gil Saura, Irene
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Value in marketing : retrospective and perspective stance
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21
The intra-variable perspective on value research : a personal documented view
Sánchez-Fernández, Raquel
;
Gallarza, Martina G.
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 42-89)
.
2020
Persistent link: https://www.econbiz.de/10012151122
Saved in:
22
The inter-variable perspective on consumer value research : a personal documented view
Sánchez-Fernández, Raquel
;
Gallarza, Martina G.
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 90-125)
.
2020
Persistent link: https://www.econbiz.de/10012151128
Saved in:
23
Evaluating dance consumption through the experiential value approach
Cuadrado, Manuel
;
Šerić, Maja
;
Gallarza, Martina G.
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 147-164
Persistent link: https://www.econbiz.de/10011994836
Saved in:
24
Defining and measuring customer value : some reflections and new perspectives
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10014581524
Saved in:
25
Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour
Gallarza, Martina G.
;
Gil Saura, Irene
- In:
Tourism management : research, policies, practice
27
(
2006
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10006809037
Saved in:
26
The value of volunteering in special events: A longitudinal study
Gallarza, Martina G.
;
Arteaga, Francisco
;
Gil-Saura, Irene
- In:
Annals of tourism research : ATR ; a social sciences journal
40
(
2013
),
pp. 105-131
Persistent link: https://www.econbiz.de/10010065304
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27
The value of value: Further excursions on the meaning and role of customer value
Gallarza, Martina G.
;
Gil‐Saura, Irene
;
Holbrook, …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 179-192
Persistent link: https://www.econbiz.de/10009187298
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28
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
29
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
30
Live streaming shopping as a new retail format : insights from a qualitative study of consumers and retailers
Picot-Coupey, Karine
;
Bouragba, Younes
;
Lachaud, …
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1313-1351
Persistent link: https://www.econbiz.de/10014484084
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