Zain, Osman M.; Yasin, Norjaya M. - In: International Journal of Retail & Distribution Management 25 (1997) 4, pp. 138-145
There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the...
