boys’ toys.  …

advertising; such messages do not enhance parents' evaluations of toys and detract from parents' maintaining the value they place …Purpose – The purpose of this paper is to gain insight into how both characteristics of toys and marketer‐provided cues … influence parents' perceptions of advertised toys and their ideas of what life skills are important for their children's future …

comments on the top 10 toys Europe‐wide: Tecnitoys’ SCX Monza Set, Smoby’s Star Party CD, Smoby’s No.1 football table, Zapf … parents: playing with toys remains the favourite leisure activity, pocket money normally starts at six years old, 58 per cent … host’s present, Toys “R” Us is their favourite toy store, and they receive an average of seven toys at Christmas and four …

the effects of television advertising on children was critically reviewed. Data were collected by conducting a series of … effects of television advertising on children in the Middle East. Originality/value – This research is one of very few studies … to consider the effects of television advertising on children in the Middle East.  …

Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this … advertising. Finds that children’s awareness of advertising, and the influence on parents’ purchase decisions, are important … predictors of child attitudes to advertising; the influence of TV advertising does impinge on consumer behaviour, whether of …

works in Europe: a code of advertising practice is created, based on the codes of the International Chamber of Commerce, and …Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward … childhood obesity and excessive consumerism by protecting children from undesirable advertising practices. Outlines how this …

Describes the types of toys needed by children of different developmental stages, their appeal for the parent, and the … marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special … needs, family games, toy collecting, and safety and care issues. Focuses on a research approach to discovering what toys …

that gender differences are an important identifying factor for children and that young boys and girls do prefer toys that …