advertising honesty, transparency and balance.  …

Indicates some problems facing marketers in the Netherlands, especially the recently proposed ban on advertising to …: this forms a unique alliance between the government, media, consumer organisations, industry and advertising agencies … covered awareness of the commercial environment, and recognising, understanding and appraising advertising. Outlines the …

; its aim is to inform children about social issues, advertising and the media. Lists the four platforms in the CCA process …: The Broadcast Code for Advertising to Children (television), the Canadian Code of Advertising Standards (all media), media …

Outlines Indian law relating to advertising to children, and stresses that the legislation has far to go in order to … acceptable advertising or the use of child models in advertisements; there are however specific laws and a procedure for … complaints to the Advertising Standards Council, and control of the Internet is strict, while the Board of Film Certification …

Purpose – The purpose of this paper is to investigate parents' attitudes toward advertising to children, and advertised … finds that parental nutrition attitudes and the degree to which advertising causes family conflicts and pestering are among … the most important drivers of restrictive mediation of television. Attitudes towards food advertising, the degree to which …

designed to counter promotional strategies and attention elements in advertising messages that are addressed in this study …

in the perception and reactions to advertising. The results seem to support that tween consumption and responses to … advertising are motivated differently in cultures of individualism and collectivism, and consequently that the tween consumer …/value – This paper offers insights into designing communication strategies for tweens, particularly when incorporating advertising …

experience advertising in a historical perspective, how the view of the child has changed and how the presentation of the “good … on the backstage to the very front of the stage in experience advertising during the four decades examined. Moreover, the … actors to advertising copy and imagery. These marketing professionals have from early on addressed children in their own …