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Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
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A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika - In: International journal of economics and business … 24 (2022) 3, pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika; Agarwal, Bhawna - In: Vision : the journal of business perspective 23 (2019) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10012161364