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1
Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep
;
Tiwari, Aviral Kumar
;
Behl, Abhishek
; …
- In:
Management decision
60
(
2022
)
10
,
pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
Saved in:
2
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
3
Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Bhardwaj, …
- In:
Technovation : an international journal of technical …
129
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014451469
Saved in:
4
Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? : an empirical investigation
Behl, Abhishek
;
Sampat, Brinda
;
Gaur, Jighyasu
; …
- In:
Technovation : an international journal of technical …
129
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014451474
Saved in:
5
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
6
Knowledge development in non-fungible tokens (NFT) : a scoping review
Behl, Abhishek
;
Pereira, Vijay
;
Nigam, Achint
;
Wamba, …
- In:
Journal of knowledge management
28
(
2024
)
1
,
pp. 232-267
Persistent link: https://www.econbiz.de/10014495978
Saved in:
7
Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Behl, Abhishek
;
Pereira, Vijay
;
Jayawardena, Nirma Sadamali
- In:
International marketing review
41
(
2024
)
1
,
pp. 107-137
Persistent link: https://www.econbiz.de/10014524770
Saved in:
8
Role of corporate governance in quick response to Covid-19 to improve SMEs’ performance : evidence from an emerging market
Le Thanh Tiep
;
Behl, Abhishek
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
1/2
,
pp. 528-550
Persistent link: https://www.econbiz.de/10013462432
Saved in:
9
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
10
Examining the relationship between fear of COVID-19, intolerance for uncertainty, and cyberloafing : a mediational model
Reizer, Abira
;
Galperin, Bella L.
;
Chavan, Meena
;
Behl, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 660-670
Persistent link: https://www.econbiz.de/10013197940
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