Bruce, Emmanuel; Keelson, Solomon Abekah; Amoah, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-20
and sustainability. This research explores the integration of social media in SME manufacturing firms' activities toward … their performance and sustainability in developing countries. Drawing on relevant literature and the social media engagement … SME firms' performance and fosters their sustainability. It is concluded that SMEs should incorporate social media …