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A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of...
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and sustainability. This research explores the integration of social media in SME manufacturing firms' activities toward … their performance and sustainability in developing countries. Drawing on relevant literature and the social media engagement … SME firms' performance and fosters their sustainability. It is concluded that SMEs should incorporate social media …
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This paper presents a review of empirical methods used to assess the behavioral, economic, and political outcomes of Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods adopted to identify these impacts. We describe two main...
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