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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ERIM report series research in management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Management Science
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Serie Research Memoranda
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Services management : an integrated approach
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The journal of product & brand management
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ERIM Inaugural Address Series Research in Management
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ERIM Report Series Reference: ERS-2019-007-MKT
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Explanatory frameworks : economics, geography, social analysis
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ECONIS (ZBW)
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1
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
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2
Conjoint-HoQ : evolving a methodology to map market needs to product profiles
Olewnik, Andrew
;
Hariharan, Vijay Ganesh
- In:
International journal of product development : IJPD
10
(
2010
)
4
,
pp. 338-368
Persistent link: https://www.econbiz.de/10003961371
Saved in:
3
Trial, repeat purchase and spillover effects of cobranded extensions
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009569994
Saved in:
4
Empirical regularity in academic research productivity patterns in marketing
Talukdar, Debabrata
;
Hariharan, Vijay Ganesh
;
Boo, Chanil
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10009376042
Saved in:
5
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
6
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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7
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
8
The connected patient
Camacho, Nuno
;
Landsman, Vardit
;
Stremersch, Stefan
- In:
The connected customer : the changing nature of …
,
(pp. 107-139)
.
2010
Persistent link: https://www.econbiz.de/10003951887
Saved in:
9
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
Saved in:
10
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
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