Gear manufacturers as contestants in sports competitions : breeding and branding returns
Year of publication: |
2019
|
---|---|
Authors: | Everdingen, Yvonne Maria van ; Hariharan, Vijay Ganesh ; Stremersch, Stefan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 3, p. 126-144
|
Subject: | advertising spending | innovation performance | R&D spending | sales performance | sports competitions | Profisport | Professional sports | Wettbewerb | Competition | Werbung | Advertising | Markenführung | Brand management | Innovation | Sportmarketing | Sports marketing | Fußball | Football |
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