A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Year of publication: |
2011
|
---|---|
Authors: | Mooi, Erik ; Sarstedt, Marko |
Publisher: |
Heidelberg [u.a.] : Springer |
Subject: | Marktforschung | Statistik | SPSS |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
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