Current marketing practices and market orientation in the context of an emerging economy: the case of Uruguay
Year of publication: |
2010-10
|
---|---|
Authors: | Lado, Nora ; Duque, Lola C. ; Bassi, Daniel Álvarez |
Institutions: | Departamento de Economía de la Empresa, Universidad Carlos III de Madrid |
Subject: | Contemporary marketing practices | Market orientation | Performance | Clusters | Structural equation modeling | Uruguay |
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