Marketing for technologies: S-D Logic and the Open Innovation paradigm
Year of publication: |
2010-01
|
---|---|
Authors: | Cesaroni, Fabrizio ; Duque, Lola C. |
Institutions: | Departamento de EconomÃa de la Empresa, Universidad Carlos III de Madrid |
Subject: | S-D Logic | Open Innovation | Value creation | Co-creation capabilities |
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