Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
editors: Keisha Cutright, James Alvarez Mourey, Renana Peres
| Alternative title: | AMA educators proceedings volume 30 |
|---|---|
| Year of publication: |
[2019]
|
| Authors: | Peres, Renana |
| Other Persons: | Cutright, Keisha (ed.) ; Alvarez Mourey, James (ed.) |
| Institutions: | AMA Summer Academic Conference <2019, Chicago, Ill.> ; American Marketing Association (issuing body) |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Marketing | Innovation | Entrepreneurship | Entrepreneurship approach | Werbung | Advertising | Marketingmanagement | Marketing management | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ca. 400 Seiten in verschiedenen Seitenzählungen Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-7138-0588-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012486208