Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
eds.: Todd J. Arnold ...
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Arnold, Todd J. (contributor) |
| Institutions: | Summer Educators' Conference <2012, Chicago, Ill.> (contributor) ; American Marketing Association (contributor) |
| Publisher: |
Red Hook, NY : Curran Associates |
| Subject: | Marketing | Marketingmanagement | Marketing management | Werbung | Advertising | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Verkauf | Selling | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
20 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVI, 549 S. Ill., graph. Darst. |
|---|---|
| Conferences: | AMA Summer Educators' Conference ; (Chicago, Ill.) : 2012.08.17-19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. |
| ISBN: | 978-1-62276-539-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790455