The hermeneutics of branding
Year of publication: |
2006
|
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Authors: | Hatch, Mary Jo ; Rubin, James |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 40-59
|
Subject: | Markenartikel | Brand | Kultur | Culture | Geisteswissenschaft | Humanities | USA | United States |
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