The hermeneutics of branding
Year of publication: |
2009
|
---|---|
Authors: | Hatch, Mary Jo ; Rubin, James |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 353-376
|
Subject: | Markenartikel | Brand | Geisteswissenschaft | Humanities | Kultur | Culture |
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