The metaverse : a new digital frontier for consumer behavior
Year of publication: |
2024
|
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Authors: | Hadi, Rhonda ; Melumad, Shiri ; Park, Eric S. |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 1, p. 142-166
|
Subject: | consumer behavior | human-computer interaction | Metaverse | nonfungible tokens | social psychology | virtual reality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Social Web | Social web | Sozialpsychologie | Social psychology |
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