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~isPartOf:"Journal of business research : JBR"
~subject:"Viral marketing"
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Viral marketing
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
Online-Marketing
210
Welt
198
World
198
Brand management
129
Markenführung
129
Social media
117
Relationship marketing
105
Beziehungsmarketing
104
Innovation
87
Virales Marketing
86
Brand image
85
Markenimage
85
Online retailing
72
Online-Handel
72
Innovation management
57
Multinationales Unternehmen
57
Transnational corporation
57
Innovationsmanagement
56
Social network
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Soziales Netzwerk
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Globalisierung
52
Globalization
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Customer integration
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Developing countries
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E-commerce
50
Electronic Commerce
50
Entwicklungsländer
50
Internet
50
Kundenintegration
50
Virtual reality
46
Virtuelle Realität
46
Brand
44
Website
43
Western countries
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86
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86
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86
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1
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English
86
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Ranaweera, Chatura
4
Filieri, Raffaele
3
Azer, Jaylan
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Jayawardhena, Chanaka
2
Kunz, Werner
2
Lim, Weng Marc
2
Peng, Ling
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Fang
2
Acikgoz, Fulya
1
Ahmed, Pervaiz Khalid
1
AlRabiah, Sara
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Aloini, Davide
1
Angell, Robert J.
1
Arruda, Carolina
1
Ataman, M. Berk
1
Augusto, Mário Gomes
1
Baek, Tae Hyun
1
Barhorst, Jennifer B.
1
Bartschat, Maria
1
Behl, Abhishek
1
Benckendorff, Pierre
1
Benkenstein, Martin
1
Bergey, Paul K.
1
Bonnici, Joseph
1
Bowen, Melanie
1
Brooks, Joshua
1
Bruggen, Gerrit H. van
1
Butori, Raphaëlle
1
Cartwright, Severina
1
Casaló, Luis V.
1
Chan, Kimmy Wa
1
Chatterjee, Subimal
1
Chatzipanagiotou, Kalliopi
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
48
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Tourism management : research, policies, practice
36
Journal of marketing communications
35
Information systems research : ISR
33
International journal of hospitality management
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
22
International journal of advertising : the quarterly review of marketing communications
21
Electronic commerce research
20
Journal of marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Psychology & marketing
18
Journal of internet commerce
17
Journal of marketing management : MM
17
Journal of travel and tourism marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
European journal of marketing : EJM
12
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of global marketing
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
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ECONIS (ZBW)
86
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
4
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
5
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
6
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
7
Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen
;
Saini, Ritesh
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
Saved in:
8
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
Impact of social metrics in decentralized finance
Piñeiro Chousa, Juan Ramón
;
Šević, Aleksander
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014281145
Saved in:
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