//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Virtual reality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Virtual reality
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
Online-Marketing
210
Welt
198
World
198
Brand management
129
Markenführung
129
Social media
117
Relationship marketing
105
Beziehungsmarketing
104
Innovation
87
Viral marketing
86
Virales Marketing
86
Brand image
85
Markenimage
85
Online retailing
72
Online-Handel
72
Innovation management
57
Multinationales Unternehmen
57
Transnational corporation
57
Innovationsmanagement
56
Social network
55
Soziales Netzwerk
55
Globalisierung
52
Globalization
52
Customer integration
50
Developing countries
50
E-commerce
50
Electronic Commerce
50
Entwicklungsländer
50
Internet
50
Kundenintegration
50
Virtuelle Realität
46
Brand
44
Website
43
Western countries
42
more ...
less ...
Online availability
All
Undetermined
44
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
46
Author
All
Barhorst, Jennifer Brannon
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Flavián Blanco, Carlos
2
Ibáñez-Sánchez, Sergio
2
Javornik, Ana
2
Lee, Seung Hwan Mark
2
Loureiro, Sandra Maria Correia
2
McLean, Graeme J.
2
Meißner, Martin
2
Orús, Carlos
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Reijmersdal, Eva A. van
2
Torrecilla, Carmen
2
Adler, Jost
1
Aiello, Gaetano
1
Alcañiz, Mariano
1
Alzayat, Ayman
1
An, Myounga
1
Ashraf, Abdul R.
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Behl, Abhishek
1
Berlo, Zeph M. C. van
1
Berthold, Adam
1
Boyd, D. Eric
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chen, Huan
1
Cheng, Zhang
1
Choi, Boreum
1
Choo, Ho Jung
1
Chylinski, Mathew
1
Deng, Xiaoyan
1
Dietrich, Holger
1
Eloy, Sara
1
Escobar, Octavio
1
Evanschitzky, Heiner
1
Ge, Xin
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
44
Psychology & marketing
25
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
Springer eBook Collection
13
SpringerLink / Bücher
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
7
Gabler Edition Wissenschaft
7
Information systems and e-business management : ISeB
7
Information technology & tourism
7
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
2
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
3
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
4
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
5
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
6
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
7
More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, Virginie
;
Tarkiainen, Anssi
;
Sipilä, Jenni
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468556
Saved in:
8
How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin
;
Choo, Ho Jung
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
Saved in:
9
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya
;
Parida, Biswajita
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Saved in:
10
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->