“I Need You Too!â€\x9D Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
Year of publication: |
2007
|
---|---|
Authors: | Marin, Longinos ; Ruiz, Salvador |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 71.2007, 3, p. 245-260
|
Publisher: |
Springer |
Subject: | consumer behavior | corporate social responsibility | identification | identity attractiveness | relationship marketing |
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