The role of identity salience in the effects of corporate social responsibility on consumer behavior
Year of publication: |
2009
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Authors: | Marin, Longinos ; Ruiz de Maya, Salvador ; Rubio, Alicia |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 84.2009, 1, p. 65-78
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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