Éclairages sur le marketing de demain : prises de décisions, efficacité et légitimité

For the twentieth anniversary of Décisions Marketing, seven editors-in-chief of the journal, from the origin to nowadays, are sharing their vision of the future of marketing decision-making. Their analysis highlights the difficulty of conciliating efficiency and ethics objectives, internal and external legitimacy, in a liquid society.

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Year of publication:	2013-10
Authors:	Salerno, Francis ; Benavent, Christophe ; Volle, Pierre ; Manceau, Delphine ; Trinquecoste, Jean-François ; Vernette, Éric ; Tissier-Desbordes, Élisabeth
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Légitimité de l’organisation \| Éthique des affaires \| Marketing \| Prise de décision

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Décisions Marketing, 2013, Vol. 72. pp. 17-42.Length: 25 pages
Classification:	D81 - Criteria for Decision-Making under Risk and Uncertainty ; M14 - Corporate Culture; Social Responsibility ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011072134