Haro sur le marketing
| Year of publication: |
2004-04
|
|---|---|
| Authors: | Manceau, Delphine ; Volle, Pierre |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Entreprises | Image | Marketing | Opinion publique | Éthique des affaires |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Published in Décisions Marketing, 2004, no. 34. pp. 5-6.Length: 1 pages |
| Classification: | M14 - Corporate Culture; Social Responsibility ; M31 - Marketing ; Y20 - Introductory Material |
| Source: |
Persistent link: https://www.econbiz.de/10011074068