Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Ralf Nöcker
| Year of publication: |
[2014]
|
|---|---|
| Authors: | Nöcker, Ralf |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Werbewirtschaft | Advertising industry | Marktstruktur | Market structure | Geschäftsmodell | Business model | Werbung | Advertising | Werbewirkung | Advertising effects | Deutschland | Germany | Wirtschaftstheorie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 178 Seiten Illustrationen 240 mm x 168 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-3400-3 ; 978-3-8349-3400-0 ; 978-3-8349-3835-0 |
| Other identifiers: | 10.1007/978-3-8349-3835-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276645