Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
by Arthur Hughes
| Year of publication: |
c 2012 ; 4th ed
|
|---|---|
| Authors: | Hughes, Arthur Middleton |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Datenbank | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 598 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint: 01. Februar 2012 |
| ISBN: | 0-07-177348-7 ; 978-0-07-177348-5 ; 0-07-177364-9 ; 978-0-07-177364-5 ; 978071773645 ; 071773649 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491924