Special issue: Applied intelligent systems in business-to-business marketing
guest eds.: Francisco J. Martínez-López ...
| Alternative title: | Applied intelligent systems in business-to-business marketing |
|---|---|
| Year of publication: |
2013
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| Other Persons: | Martínez-López, Francisco J. (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 4, p. 470-563
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783191