Purchasing managers' perceived bias in supplier-selected referrals
Year of publication: |
2013
|
---|---|
Authors: | Hada, Mahima ; Grewal, Rajdeep ; Lilien, Gary L. |
Published in: |
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 1463569-0. - Vol. 49.2013, 4, p. 81-95
|
Subject: | business-to-business marketing | purchasing processes | human judgment and decision-making | field experiments | regression analysis | behavioral supply management | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing | Entscheidung | Decision | Experiment | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Feldforschung | Field research |
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