Service recovery : the moderating role of customer loyalty in the context of Moroccan retail banking
Year of publication: |
2023
|
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Authors: | Bendriouch, Fatima Zahra ; Dassouli, Sara ; Satt, Harit ; Almechatt, Mohammed Amine ; Katona, Sara |
Published in: |
International journal of logistics economics and globalisation : IJLEG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-5381, ZDB-ID 2447935-4. - Vol. 10.2023, 3, p. 209-236
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Subject: | customer loyalty | customer satisfaction | moderating role | retail banking | service quality | service recovery | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Kundenservice | Customer service | Kundenbindung | Customer retention |
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