Identification and ranking of factors affecting customer loyalty : a case study : Mehre-e-Eghtesad bank customers
Year of publication: |
2020
|
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Authors: | Nazeri, Ali ; Ebrahimi, Mohsen ; Soofifard, Rahman |
Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 35.2020, 3, p. 289-306
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Subject: | loyalty | customer | service quality | commitment | trust | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Privatkundengeschäft | Personal banking | Vertrauen | Confidence | Bank |
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