Role of trust and customer loyalty in reducing perceived security risk in internet banking
Year of publication: |
2013
|
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Authors: | Mann, Bikram Jit Singh ; Sahni, Sunpreet Kaur |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 10.2013, 4, p. 331-354
|
Subject: | internet banking | customer orientation | customer service quality | customer satisfaction | trust | customer loyalty | perceived security risk | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Datensicherheit | Data security | Privatkundengeschäft | Personal banking | Internet |
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