The 1990s - The ARF Copy Research Validity Project - April-May 1991, Volume 31, No. 2, pages 11-32 - Haley and Baldinger summarize the objectives, the research design, and the principal findings of this ARF project begun in the early 1980s and completed in 1990.
| Year of publication: |
2000
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|---|---|
| Authors: | Haley, Russell I. ; Baldinger, Allan L. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 6, p. 114-135
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