Why brands grow
Year of publication: |
2009
|
---|---|
Authors: | Baldinger, Allan L. ; Blair, Edward ; Echambadi, Raj |
Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 106-124
|
Subject: | Markenartikel | Brand | Marktforschung | Market research | Kanada | Canada |
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