Extent: | XVIII, 436 S. |
---|---|
Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806. - Vol. 4 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 0-87757-235-6 |
Source: |
Persistent link: https://www.econbiz.de/10004158682