1993 AMA Winter Educators' Conference
Alternative title: | Winter Educators' Conference <1993, Newport Beach, Calif.>: [Nineteen hundred and ninety-three AMA Winter Educators' Conference] Winter Educators' Conference <1993, Newport Beach, Calif.>: [Nineteen ninety-three AMA Winter Educators' Conference] |
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Year of publication: |
1993
|
Other Persons: | Varadarajan, Rajan (ed.) ; Jaworski, Bernard J. (contributor) |
Institutions: | Winter Educators' Conference <1993, Newport Beach, Calif.> ; American Marketing Association (contributor) |
Publisher: |
Chicago, Ill. : American Marketing Assoc. |
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
Extent: | XVIII, 436 S. |
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Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806, ZDB-ID 2961099-0. - Vol. 4 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 0-87757-235-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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