2000 AMA Winter Educators' Conference
ed. John P. Workman ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Workman, John P. (contributor) |
| Institutions: | Winter Educators' Conference <1999, St. Petersburg, Fla.> ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 368 S. |
|---|---|
| Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 0-87757-282-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004789606