Brand equity measurement from a formative approach.
Year of publication: |
2010
|
---|---|
Authors: | Buil, Isabel ; Martínez, Eva ; Chernatony, Leslie de |
Published in: |
Cuadernos de Gestión. - Instituto de Economía Aplicada a la Empresa. - Vol. 10.2010, 03, p. 167-196
|
Publisher: |
Instituto de Economía Aplicada a la Empresa |
Subject: | Brand equity | Formative measurement models | Measurement invariance | Spain | UK |
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