2009 - 2010 ISMS-MSI Practice Prize Competition : special section introduction
Year of publication: |
2011
|
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Authors: | Winer, Russell S. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 565-756
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Subject: | Forschung | Research | Marketing | Theorie-Praxis-Verhältnis | Theory-practice divide | Preisverleihung | Award |
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2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition — Special Section Introduction
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