30 years of frequent flyer programs
Year of publication: |
2012
|
---|---|
Authors: | Boer, Evert R. de ; Gudmundsson, Sveinn Vidar |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 24.2012, p. 18-24
|
Subject: | Kundenbindungsprogramm | Loyalty program | Fluggesellschaft | Airline | Marketingmanagement | Marketing management | Revenue-Management | Revenue management | USA | United States |
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