How should revenue management feel about frequent flyer programs?
William G. Brunger
| Year of publication: |
2013
|
|---|---|
| Authors: | Brunger, William G. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 12.2013, 1, p. 1-7
|
| Subject: | Revenue-Management | Revenue management | Passagierluftverkehr | Air passenger transport | Kundenbindungsprogramm | Loyalty program | USA | United States | 2003-2010 |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743496