5-Senses-Marketing im Bankensektor : die Einbindung der 5 menschlichen Sinne in eine Marketing-Strategie
Christoph Droste
| Alternative title: | Five-Senses-Marketing im Bankensektor |
|---|---|
| Year of publication: |
2007
|
| Authors: | Droste, Christoph |
| Publisher: |
Saarbrücken : VDM, Müller |
| Subject: | Bank | Marketingstrategie | Sinne |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 50 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 47 - 50 |
| ISBN: | 978-3-8364-5188-8 ; 3-8364-5188-3 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: |
Persistent link: https://www.econbiz.de/10004914701